LOXLEY Public Company Limited

    • Loxley Trading Sees Promise in E-Business

             Loxley Trading Co, the distribution arm of Loxley Group Plc, seeks to become a total e-business solution provider within the next three years to ensure sustainable growth in the long term.

                Managing director Kosoom Sinphurmsukskul said the company will put more focus on developing its e-commerce platform, providing e-solutions to strengthen its trading services from upstream to downstream for its clients.

                In addition, the company wants to expand its customer base by attracting university students and working people.

                In an initial step, it will spend 40-50 million baht on developing its IT system to facilitate e-commerce activities this year.

                Loxley Trading began its e-commerce venture by launching its own skincare brand, Jayoun, and selling it via the online channel since late last year.

                It added the Pretty Story skincare brand on its e-commerce channel on April 1.

                Jayoun skincare products are produced in South Korea and repackaged in Thailand. This skincare brand is based on research and development by a leading producer of Korean skincare products.

                Jayoun is the first skincare brand under Loxley Group. The company sees plenty of potential in skincare as it is one of the few product categories facing strong demand despite the economic downturn.

                Thailand's skincare market is large, estimated at 20-30 billion baht a year.
                Mrs. Kosoom said apart from its two skincare brands, the company also plans to introduce its own food supplement brand in the second half of this year.

                She said the move was a response to the growing health and wellness business and Thailand's ageing society.

                With this plan, the company expects to boost the proportion of its own brands to 30% of total sales over the next three years, up from the current 10%.

                Sales are expected to reach 4 billion baht over the next three years, up from 3 billion baht expected this year.