Trading conglomerate Loxley has launched a mobile grocery store selling essential consumer products in crowded communities during the lockdown period.
Suroj Lamsam, chief executive and president of Loxley, said that with prolonged measures urging people to stay home and limited service hours for food outlets and restaurants, Loxley Trading Company (LTC) has modified trucks into mobile grocery stores, selling necessary goods at residential projects, dormitories and apartments in crowded communities such as Klong Toey, Phra Khanong, Makkasan and Din Daeng.
The company started with two mobile grocery trucks but has committed to ramp up the service if there is a positive response.
LTC, a subsidiary of Loxley, is a leading distributor of fast-moving consumer goods in Thailand. It offers a complete range of distribution and marketing services, covering various channels from wholesale stores, retail stores, modern trade stores, convenience stores and hotels and restaurants for more than 30,000 points nationwide.
LTC's core products include groceries, beverages, confectionery and chilled and frozen goods.
Mr.Suroj said products sold via mobile truck are necessary goods distributed by the company such as Panomrung packed rice, Cook cooking oil, Tra Chang fish sauce, Greennut roasted peas, Sumaco canned fish, Tiparos seasoning powder and Jordan toothbrushes.
Prices are 15-20% lower than at modern trade channels, he said.
LTC is expanding the distribution channel into an online e-commerce business in order to serve growing demand for new and younger generations of customers, beginning with beauty products.
Mr Suroj said sales of Loxley Trading in the first quarter this year grew by 40% over the same period last year, driven largely by panic buying during February and March. He did not disclose revenue details.
Sales of LTC in the first quarter grew by 40% year-on-year, driven largely by panic buying.