VISION "Inspired Choice for Customers, Business Partners and Investors"
MISSION
1. Offer products and services that best suit customers, meeting their requirements and primary interest.
2. Strengthen financial stability and increase profitability on a continuous sustainable basis.
3. Conduct business with integrity and fairness with a view towards growth, trust and long-term relationships with business partners.
4. Create the pleasant workplace environment while continuing to develop human resoruces capabilities and competencies.
5. Operate business with responsibilities and grow along with community and society engagement.